As soon as a customer walks into your business, they’re greeted by your lobby sign, which is the client’s first impression and your reputation. Because of these results, selecting the right lobby sign is a crucial and often overlooked factor in the success of your business. To relay a sense of professionalism, improve your branding, and welcome your customers, lobby signs are a necessary and sound investment.
Branding With Lobby Signs
Perhaps the most important aspect of selecting the right lobby sign is branding. When clients walk into your business, you want them to see your logo, motto, and slogan and know exactly what your business is all about. It’s this type of the first impression that can help you build a strong reputation, brand recognition, and brand loyalty. In addition, many customers form an opinion of a business’s quality based on their logo, furthering the importance of the logo and branding in your lobby.
Engage Employees with Lobby Signage
Employees are the lifeblood of your business. They do the heavy lifting, providing the functionality that you need to remain profitable and successful. However, uninspired or disengaged staff can lead to problems. While lobby signs may not seem like they have a direct influence on employee engagement, vibrant, well-appointed lobby signs can improve their morale.
A more engaged staff has a surplus of benefits, including greater productivity, reduced turnover, and the likelihood of customer retention. Those are advantages that any business owner can get behind.
Visit our Products and Services page to see a variety of signs we’ve manufactured.
Providing Direction
Eye-catching and alluring lobby signs can create a lasting impression in the minds of customers, but at their base level, they provide the necessary direction for visitors. Without disrupting your receptionist or other employees, clients can find the bathroom, locate the conference room, or discover any other type of information that’s relevant to their visit. Lobby signs can also provide instructions on emergency procedures and exits in the event of an emergency, keeping your staff and customers safe.
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Liven Up Your Space
Pictures and posters can add some character to your office, but cleverly designed lobby signs also play a vital role in livening up your office atmosphere. This creates a warm and welcoming setting for clients and employees that can improve customer relations and employee morale. Without these signs, you’re stuck with barren, plain walls that can suck the energy out of the office.
Your Awards
When done in good taste, lobby signs allow you to boast about your accomplishments, awards, and honor. Not only does it give additional credibility to your business, but it also creates a point of conversation with clients.
Riverbend Signworks focuses on excellent service, quick delivery, and the highest quality custom signs made to order in a variety of colors and materials.
Important Information
If you choose digital signage as an option in your lobby, you unlock the ability to present information to both your staff and visitors. Because digital signage is fully customizable, you can show upcoming events, your accomplishments, birthdays, and other messages that provide a personal and welcoming touch.
While you may want to show some flair, keeping lobby signs informative and impactful is crucial. Don’t underestimate the importance of these signs, and you’ll create a lasting impression on your customers that can enrich a long-term business relationship.
Want to know all the lobby signage options available to you? Contact us for your free quote today!!
