What Is Cabinet Signage?
These are sign cabinets with LED illumination, providing 24/7 visibility for your message. Lighted signs are commonly used in the signage world and are a great way to promote the name and logo of your brand. Illuminated cabinet signs create curiosity among people. Every day, thousands of people may pass by your sign and want to know which brand it belongs to. Cabinet signs are a simple way to promote your brand and draw potential clients.
Usually, cabinet signs for outdoor use are made of a combination of aluminum and acrylic or lexan materials. These materials are durable and visually appealing, making them an ideal promotional tool.
Cabinet signs are advantageous due to their recognizable and versatile features. It’s guaranteed that these signs will capture the attention of your target audience and enhance customer experience.
Benefits Of Cabinet Signs
Now let’s dig deeper into each of these illuminated tools for visual communication. There are many stylistic variants of lighted displays. They generally offer similar advantages. Your choice depends on aesthetics, brand consistency, budget and taste. The following are the various types for you to get an in-depth look at their features and benefits.
1. Visibility
Make Your Establishment More Visible
Advertisement is meant to be noticed – if it’s not visible then there’s no point in getting it at all. Illuminated signs are great for this as they’re highly noticeable without any effort. The human eye is naturally drawn to light so there’s no chance people will miss your sign.
Cabinet Signs are easy to spot so your establishment becomes easy to find. This eliminates the biggest hurdle in the way of a company gaining new clients – low visibility.
This can happen because of location related factors. Some areas have less footfall and some buildings have a similar appearance to their surroundings, making them blend into one another. Thankfully, lighted displays pop out and draw attention. They help people find your business immediately without having to go back and forth.
Cabinet signs have a certain advantage over other types of advertisements by providing the most eye-catching markers of your brand.
2. Tell Them Who You Are
Boost Your Brand Identity
Demonstrate the essence of your company, increase the exposure of your brand and attract customers by day and night. Having a striking logo of your brand on top of a building is a straightforward way to increase consumer awareness.
Permanent illuminated signs contribute to the visual scene by creating a prominent landmark. All types of lit signs are great for your business, be it channel letters or lighted cabinet signs.
Signage makes your brand the identifier of a certain location. This is no doubt one of the most powerful ways of spreading brand awareness is creating a corporate image.
3. Advertising At It’s Best
Create Non-Stop Advertising
If the right advertisement is the key to success then brilliant advertising is the most effective way to achieve it.
Even at night when your establishment is closed, outdoor light cabinet signs will continue to advertise your brand to whoever’s around. Lighted signs fixed for any business premise will draw people to your establishment 24/7. When they remember the logo of the brand, they automatically start to remember the brand as well. Whenever people are around your establishment, they’ll become familiar with your illuminated sign cabinet and be reminded of your company.
4. We’re Here!!
Let Everyone Know That You’re There
Let’s say you’ve opened a business. Now, you should let people know about it with striking signage. People will never be able to identify your company without it. With custom LED lighted signs, you can inform everyone about your business. Position your sign in a prime location that cannot be overlooked.
5. First Impressions
Leave a Stunning Impression
Before entering an establishment, the customer must make a purchase with their eyes. If the outward appearance of your company isn’t very appealing, people won’t even consider using your products or services. Therefore, you need striking signage to leave a good impression on your potential customers. No other asset does a better job at this than illuminated cabinet signs.
Well-thought-out signage can help transfer the right emotions to the customer, such as friendliness, professionalism and confidence. Your signage should hint to customers that your services are what they need by transmitting trust.
6. Double The Exposure
Provide Double-Sided Visibility
One of the great advantages of lighted cabinet signs is that they can be single or double-sided. The double-sided sign can have double the illumination, which is equal to double the visibility. So, people will notice your logo from both sides of the street and there is no chance that your sign will go unnoticed.
7. Save Money!
Low-Cost and Energy Efficiency
When you make an investment in your business, you want it to last and pay off. In this case, cabinet signs are an investment of a lifetime. With the invention of LED light bulbs, the signage industry has changed tremendously.
LED illuminated signs last significantly longer than those with fluorescent or neon bulbs. To be more precise, they last 2-4 times longer! This means you won’t have to replace your lights as often and can save a lot of time and money.
Another advantage of LED lit signs is energy efficiency. They consume less power than regular light bulbs and save 90% on energy bills in the long run.
So when making your decision, think about all these benefits that cabinet signs offer to make your business boom.
