Floors Graphics Lead to Purchases
Placing graphics on store floors is not a new concept. Graphics can be laminated for protection, cut to custom shapes and printed with almost limitless images. For these reasons, no store should overlook the ad space available on the floor.
Using this usually blank canvas to advertise specials, closeout sales, limited offers, etc. can offer a retailer many
more opportunities to reach consumers and increase sales. This surface that is trampled by shoes, cluttered with
packaging scraps and scratched by shopping carts can actually serve as an innovative and creative pallet for very
productive point-of-purchase (POP) display graphics.
Floor graphics have been improving store sales and promotions for decades, in fact. Not only are floor graphics a savvy way to increase sales, they are also a memorable experience for customers. The product itself is extremely functional and versatile. The material is typically a laminated, scratch resistant vinyl that can be washed. The graphics are full-color and virtually any image can be printed. Cost is low and the pieces are typically removable. In all, floor graphics are a no fuss, smart use of otherwise forgotten space. There is no reason not to decorate the space right under your feet!
If you have any questions, or would like to learn more about the various options for floor graphics, give us a call at 563-424-5841 or request a quote here. We are happy to work with you on all of your signage needs!