Most industries have spent the past two years evaluating their processes and how they conduct business. The sign industry is no exception, and as we move into 2022, brands need to remain observant and find futuristic ways to bring attention, and customers, to their products and services. Adapting to change is a key factor in retaining business and gaining new growth.
If you’re looking for a fresh approach to reaching an audience, consider taking advantage of these design elements in your signage. Here are some of the trends we’re looking forward to in 2022:
- Social consciousness– Profits are no longer the only means to calculate worth and success for companies. Many brands have taken it upon themselves to initiate incentives for consumers to shop their products and services. Some companies have offered discounts or have pledged a certain percentage of their profits for greater causes. Sign companies are encouraging businesses to update their outdated illuminated signs to the eco-friendlier LED sign options that will also save them money in the long run.
- Simplicity– Pure and simple is a theme that will carry over into 2022. Consumers seek a simpler approach to branding amongst all the “visual clutter” they are exposed to daily. As we proceed into another year of the new normal, companies are eager to make deeper connections with their audiences. This is appropriate for signage, too. The simpler, the better for getting your message across. Creating memorable signage doesn’t have to be complicated.
- Nostalgia– This concept isn’t new. Consumers certainly buy into the notion that “everything old is new again.” Retro fonts and designs, color schemes, and messaging play into nostalgia – something most humans gravitate towards. Using this in signage design can help brands create their niche. For example, LED neon signs have made it possible to get the same look and feel of neon signs from the old days in a more energy-efficient manner. Modern LED neon signs are just as visible as retro neon signs, but they last longer, have more uniform lighting and brightness, have no dark spots, and are safe to use indoors and outdoors.
- Environmental Branding– Most businesses understand that their sign, website, company vehicles, and stationery should feature their logo and reflect their brand identity (i.e., mascot, tagline, colors, fonts, etc.) but many businesses have missed the mark with the branding of their interior spaces – otherwise known as environmental branding. We expect to see more and more businesses improving this in 2022. Whether you are in a high-rise corporate office, chain restaurant, warehouse, or small retail store, everyone who enters your space should experience your brand throughout your space. This allows you to connect with customers on a more meaningful level. Every direct and indirect touch point with those who visit your space should be branded to create a seamless and memorable experience.
Signage and branding connect people with their favorite brands and create a flow of information for prospects and communities. If your business is looking for ways to grow your reach in 2022, contact your local sign experts at Riverbend Signworks to discuss and get started on your next signage project.