- Go beyond the exterior and lobby. It can be easy to focus on just the signage on the outside of your business. But what can make the difference between having someone just see your logo and remember your logo is putting it anywhere you can. Consider putting your logo in bathrooms, elevators, on the floor, etc. Anywhere there is room you can put your company logo.
- Take advantage of doors and windows. You should never underestimate the power of window and door graphics. Not only are they great places to put your company logo, but they can also add privacy and are useful for posting information like business operating hours and phone numbers.
- Consider a focus wall. If you have a lobby that seems to be missing something, consider making a wall into a focus wall. This is a great way to display your company values, mission statements and other important information regarding your business ventures. Try pairing a bright color with the wall to really make your logo and the other info stand out.
- Add some spotlight. Anyone can have a good company logo sign, but what really makes one stand out is a spotlight. This can ensure that no matter what time of day it is, the public will anyways be able to see your logo. You could also use a backlight to give your signage added dimension.
- Have more than two dimensions. Yes, two-dimensional signage can still be creative. But if you really want to make your logo stand out, when in doubt add another dimension. Three-dimensional signage is a way to make your logo look very modern and for an added flair, pair it with a background that contrasts with your logo to really make it pop.
- Consider different materials. Whether you are putting up your logo in your lobby or on the outside of your business, it is always a good idea to mix up the signage materials. If you are wanting a sleek look, a type of metal would be a great idea. You could even combine a couple of different materials to create your own unique logo signage.
Bettendorf Iowa | Riverbend Signworks
Custom Signs, Graphics & Vehicle Wraps
Six Creative Ways To Bring Your Logo To Life
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